In the world of insurance advising, timing can make or break a deal. Whether it's a last-minute bank loan, a fast-moving acquisition, or an executive contract that demands immediate coverage, traditional underwriting often can't keep pace. That’s where Contractual Performance Indemnity (CPI) comes in - a solution built for speed, flexibility, and precision.
What is CPI?
Contractual Performance Indemnity is designed for urgent contractual situations where death or disability coverage is needed quickly. With benefit amounts tailored to the situation - up to $25 million per person, CPI offers:
- 24-hour worldwide protection
- Streamlined underwriting with a 24-hour cycle time
- Coverage that complements traditional markets - not competes with them
This makes CPI ideal for scenarios where traditional carriers can’t deliver fast enough, or where coverage needs fall outside the box.
Case Spotlight: How One Advisor Protected a $10M Investment
When a private equity firm invested $10 million into a leading outdoor snow apparel company, traditional life underwriting hit a snag - the CEO disclosed plans for a backcountry ski trip. Concerned about the elevated risk, the advisor turned to Exceptional Risk Advisors.
We quickly deployed a tailored CPI solution to protect the firm’s investment while the CEO was on their trip - demonstrating CPI’s power to deliver fast, flexible coverage when timing and risk collide.
Download the full case study here
When to Use CPI
Here are two common use cases where CPI has proven invaluable:
- Short Notice Life Insurance for Bank Loans
A client is securing a loan and the lender requires immediate life insurance. CPI can be deployed within hours to meet the requirement and keep the transaction on track. - Short Notice Life Insurance for Contractual Obligations
Whether it’s a business deal, executive agreement, or acquisition, CPI ensures your client meets contractual insurance requirements without delay.
These aren’t just theoretical scenarios - they’re real-world opportunities where advisors can step in with a solution that works when time is short and stakes are high.
Learn More: Watch Our Webinar Recording
Watch Sean McNiff and Tim Smith as they walk through how advisors are leveraging the Lloyd's Market to deliver rapid death protection solutions.
Immediate Death Protection: Top Three Scenarios and Solutions for Advisors
Why CPI Belongs in Every Advisor's Toolkit
At Exceptional Risk Advisors, our goal is to supplement the traditional market, not replace it. CPI is a strategic tool for advisors working with:
- High-net-worth individuals
- Business owners
- Private equity firms
- Executives with complex or time-sensitive needs
Having CPI in your arsenal means being ready to respond with confidence when a client or referral source presents a last-minute challenge.
